spring '16 baby b'gosh mailer

Solution: Play to our strengths. Start with warm, happy baby imagery, showing equal amounts of boys and girls. Next, showcase layered looks that are wear-now for the time of year (January/February) but can carry through the season with bright palettes and lighter fabrics. Special attention was paid to showing full outfits, bodysuit options and fashion-forward overalls.

Challenge: Create an 8 page mailer to support the 40–50% off in-store promotion. Focus on baby and toddlers to speak to the mom who already purchases Carter's product.


Client: Carter's, Inc.
Year: 2016

Fields: Art Direction, Branding, Graphic Design