oshkosh b'gosh & destination maternity | holiday '15
Challenge: Target new moms. Introduce them to Baby B'gosh line from OshKosh. Separate brand from sister brand, Carter's.
Solution: Focus on giftable holiday outfits rather than individual pieces. Use impactful, engaging imagery while showcasing what distinguishes that brand from Carter's, memorable, on-trend looks for baby rather than everyday basics. Give mom easy outfits to buy in bundles.
Client: Carter's, Inc.
Fields: Art Direction, Graphic Design