oshkosh b'gosh & destination maternity | holiday '15

 
 

Challenge: Target new moms. Introduce them to Baby B'gosh line from OshKosh. Separate brand from sister brand, Carter's.

Solution: Focus on giftable holiday outfits rather than individual pieces. Use impactful, engaging imagery while showcasing what distinguishes that brand from Carter's, memorable, on-trend looks for baby rather than everyday basics. Give mom easy outfits to buy in bundles. 

 
 
 
 

Client: Carter's, Inc.
Year: 2015

Fields: Art Direction, Graphic Design